#YESIAMINC - Brand Your Self! — Black owned business
Cadore also adopted a new daily survival mantra: “Pivot, pivot, pivot.” That meant increasing her online presence. She revamped her website, adding curbside pickup, and developing partnerships with online retailers. Then she turned to Mastercard’s Small Business Digital Readiness Diagnostic, a free online program that helps entrepreneurs determine what their digital business model needs to be effective and then provides them with the necessary tools and services.
"I came up with my clothing brand name, Yes I AM, because I needed a reminder for myself and I wanted to inspire other people to speak positivity into their lives and claim it. "I am", are the two most powerful words; for what you put after them shapes your reality. Every piece is designed to inspire and empower. Each piece is also stamped with the hashtag #IAM or #YESIAM to remind our customers of their dopeness. Once I established the brand and began practicing the concept, my life did a full 180 turn around."