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MASTERCARD: HOW DA SPOT NYC PIVOTED TO SURVIVE THE PANDEMIC.
Cadore also adopted a new daily survival mantra: “Pivot, pivot, pivot.” That meant increasing her online presence. She revamped her website, adding curbside pickup, and developing partnerships with online retailers. Then she turned to Mastercard’s Small Business Digital Readiness Diagnostic, a free online program that helps entrepreneurs determine what their digital business model needs to be effective and then provides them with the necessary tools and services.